225 Must-Know Hotel Statistics and Travel Trends in Italy for 2024

Discover the most compelling hotel statistics and travel trends in Italy for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 225 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 45,699 hotels, 5,929,736 traveler reviews, and 3,980,690 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 45,699 hotels operating in Italy.
  • The average hotel rating in Italy is 8.42, based on 5,929,736 reviews.
  • Travelers can expect to pay around $168 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.55.
  • If you're looking for the cheapest month to visit Italy, it's November with an average price of $146.
  • The least popular month to visit Italy is December, attracting only 3.7% of visitors.
  • The most popular month to visit Italy is August, attracting 14.3% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.53 on average.
  • Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.27 on average.
  • Hotel prices in Italy peak in September, with an average price of $301.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 45,699 hotels in Italy.

Distribution by Star Rating

  • Italy has 977 hotels with a 1-star rating, accounting for 2.1% of all hotels.
  • Italy has 1,012 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 9,864 hotels with a 3-star rating, accounting for 21.6% of all hotels.
  • Italy has 7,303 hotels with a 4-star rating, accounting for 16.0% of all hotels.
  • Italy has 2,051 hotels with a 5-star rating, accounting for 4.5% of all hotels.
  • We also have 24,492 hotels with an unknown star rating in Italy, accounting for 53.6% of all hotels.

Hotel Pricing Trends in Italy

Average Prices Over Time

  • The average price of a hotel in Italy is $168 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Italy is $147 per night.
  • The average price of a 2-star hotel in Italy is $134 per night.
  • The average price of a 3-star hotel in Italy is $141 per night.
  • The average price of a 4-star hotel in Italy is $201 per night.
  • The average price of a 5-star hotel in Italy is $383 per night.
  • The average price of a hotel in Italy with an unknown star rating is $151 per night.

Hotel Price Distribution

  • There are 429 hotels in Italy priced in the $0-$50 range, accounting for 1.5% of all hotels.
  • There are 9,872 hotels in Italy priced in the $50-$100 range, accounting for 35.0% of all hotels.
  • There are 12,701 hotels in Italy priced in the $100-$200 range, accounting for 45.0% of all hotels.
  • There are 4,388 hotels in Italy priced in the $200-$500 range, accounting for 15.6% of all hotels.
  • There are 619 hotels in Italy priced in the $500-$1000 range, accounting for 2.2% of all hotels.
  • There are 202 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Italy in January is $153.
  • The average price of a hotel in Italy in February is $152.
  • The average price of a hotel in Italy in March is $164.
  • The average price of a hotel in Italy in April is $186.
  • The average price of a hotel in Italy in May is $201.
  • The average price of a hotel in Italy in June is $274.
  • The average price of a hotel in Italy in July is $271.
  • The average price of a hotel in Italy in August is $269.
  • The average price of a hotel in Italy in September is $301.
  • The average price of a hotel in Italy in October is $167.
  • The average price of a hotel in Italy in November is $146.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 5,929,745 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 363,673 reviews from business travelers in Italy, accounting for 6.1% of all reviews.
  • There are 2,816,363 reviews from couples in Italy, accounting for 47.5% of all reviews.
  • There are 1,456,863 reviews from families in Italy, accounting for 24.6% of all reviews.
  • There are 214,974 reviews from friends in Italy, accounting for 3.6% of all reviews.
  • There are 402,321 reviews from group travelers in Italy, accounting for 6.8% of all reviews.
  • There are 437,784 reviews from solo travelers in Italy, accounting for 7.4% of all reviews.
  • There are 237,767 reviews from travelers with an unknown type in Italy, accounting for 4.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2024 is 8.39, based on 1,276,767 reviews.
  • The average rating for hotels in Italy in 2023 was 8.39, based on 1,496,655 reviews.
  • The average rating for hotels in Italy in 2022 was 8.40, based on 1,259,709 reviews.
  • The average rating for hotels in Italy in 2021 was 8.41, based on 184,677 reviews.
  • The average rating for hotels in Italy in 2020 was 8.50, based on 32,579 reviews.
  • The average rating for hotels in Italy in 2019 was 8.46, based on 165,703 reviews.
  • The average rating for hotels in Italy in 2018 was 8.45, based on 185,016 reviews.
  • The average rating for hotels in Italy in 2017 was 8.43, based on 197,492 reviews.
  • The average rating for hotels in Italy in 2016 was 8.45, based on 224,749 reviews.
  • The average rating for hotels in Italy in 2015 was 8.43, based on 202,088 reviews.
  • The average rating for hotels in Italy in 2014 was 8.42, based on 167,391 reviews.
  • The average rating for hotels in Italy in 2013 was 8.36, based on 152,665 reviews.
  • The average rating for hotels in Italy in 2012 was 8.28, based on 124,763 reviews.
  • The average rating for hotels in Italy in 2011 was 8.14, based on 82,382 reviews.
  • The average rating for hotels in Italy in 2010 was 8.05, based on 49,863 reviews.
  • The average rating for hotels in Italy in 2009 was 7.99, based on 36,618 reviews.
  • The average rating for hotels in Italy in 2008 was 7.83, based on 24,858 reviews.
  • The average rating for hotels in Italy in 2007 was 7.67, based on 24,089 reviews.
  • The average rating for hotels in Italy in 2006 was 7.58, based on 18,087 reviews.
  • The average rating for hotels in Italy in 2005 was 7.65, based on 13,455 reviews.
  • The average rating for hotels in Italy in 2004 was 7.70, based on 7,655 reviews.
  • The average rating for hotels in Italy in 2003 was 7.72, based on 2,276 reviews.
  • The average rating for hotels in Italy in 2002 was 7.72, based on 208 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.65.
  • The average rating for 2-star hotels in Italy is 7.87.
  • The average rating for 3-star hotels in Italy is 8.15.
  • The average rating for 4-star hotels in Italy is 8.35.
  • The average rating for 5-star hotels in Italy is 8.85.
  • The average rating for hotels in Italy with an unknown star rating is 8.60.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.27.
  • The average rating for couples in Italy is 8.42.
  • The average rating for families in Italy is 8.46.
  • The average rating for friends in Italy is 8.36.
  • The average rating for group travelers in Italy is 8.52.
  • The average rating for solo travelers in Italy is 8.53.
  • The average rating for travelers with an unknown type in Italy is 8.40.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.46.
  • The average rating for hotels in Italy in February is 8.53.
  • The average rating for hotels in Italy in March is 8.55.
  • The average rating for hotels in Italy in April is 8.51.
  • The average rating for hotels in Italy in May is 8.49.
  • The average rating for hotels in Italy in June is 8.49.
  • The average rating for hotels in Italy in July is 8.46.
  • The average rating for hotels in Italy in August is 8.41.
  • The average rating for hotels in Italy in September is 8.40.
  • The average rating for hotels in Italy in October is 8.37.
  • The average rating for hotels in Italy in November is 8.44.
  • The average rating for hotels in Italy in December is 8.50.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (4.1%)
  • February (3.7%)
  • March (4.7%)
  • December (3.7%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.6%)
  • October (9.9%)
  • November (5.3%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (14.3%)
  • September (12.7%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 3,926 hotels.
  • The city with the highest average rating is Matera, with an average rating of 9.08.
  • The city with the lowest average rating is Milan, with an average rating of 7.50.
  • The city with the most expensive hotels is Capri, with average prices of $524.
  • The city with the cheapest hotels is Pompei, with average prices of $85.
Alghero
207
8.42
$142.76
Amalfi
136
8.73
$305.68
Assisi
184
8.84
$113.31
Bari
187
7.94
$124.19
Bellagio
104
8.97
$303.65
Bibione
968
8.00
$226.50
Bologna
346
8.16
$159.85
Cagliari
182
8.37
$103.73
Caorle
297
8.35
$189.37
Capri
120
8.89
$524.02
Catania
385
8.35
$102.01
Cefalù
160
8.34
$166.61
Como
150
8.43
$273.74
Florence
1,235
8.23
$194.01
Gallipoli
166
8.54
$130.59
Genoa
120
8.13
$108.84
Imperia
108
8.37
$116.28
Ischia
288
8.60
$157.31
La Spezia
147
8.37
$109.48
Lecce
213
8.60
$125.12
Lido Di Jesolo
210
8.23
$140.64
Lignano Sabbiadoro
203
8.02
$125.46
Livigno
109
8.49
$257.56
Lucca
200
8.84
$141.03
Massa Lubrense
156
8.56
$349.45
Matera
158
9.08
$147.70
Milan
1,667
7.50
$211.27
Naples
1,326
8.21
$121.55
Noto
175
8.85
$149.20
Olbia
134
8.00
$130.23
Ostuni
202
8.61
$186.17
Otranto
184
8.78
$186.76
Palermo
483
8.30
$110.11
Perugia
109
8.56
$132.53
Pisa
140
7.81
$107.40
Pompei
114
8.68
$84.70
Riccione
176
8.50
$133.31
Rimini
512
7.99
$156.93
Riva Del Garda
137
8.75
$141.79
Rome
3,926
8.13
$207.03
Salerno
237
8.39
$165.91
San Vito Lo Capo
109
8.71
$91.78
Sanremo
118
7.99
$117.32
Siena
172
8.61
$139.79
Sirmione
140
8.61
$136.47
Sorrento
341
8.88
$233.77
Syracuse
379
8.52
$142.02
Taormina
196
8.73
$253.70
Trapani
149
8.66
$100.37
Trieste
137
8.35
$178.06
Tropea
143
8.77
$146.43
Turin
291
8.15
$135.73
Venice
1,208
8.19
$242.79
Verona
396
8.60
$159.37
Vieste
110
8.59
$104.87

Hotel and Travel Statistics for 5 Star Hotels in Italy

Top Hotel and Travel Statistics for 5 Star Hotels in Italy

  • There are 635 5 Star Hotels operating in Italy.
  • The average rating for 5 Star Hotels in Italy is 8.86, based on 286,583 reviews.
  • Travelers can expect to pay around $531 per night for a 5 Star Hotel in Italy.
  • If you're looking for the best month to book a 5 Star Hotel in Italy by rating, it's March, with an average rating of 8.99.
  • If you're looking for the cheapest month to book a 5 Star Hotel in Italy, it's November, with an average price of $423.
  • The least popular month to book a 5 Star Hotel in Italy is February, attracting only 3.8% of visitors.
  • The most popular month to book a 5 Star Hotel in Italy is August, attracting 13.2% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting 5 Star Hotels in Italy, rating their stays at 8.94 on average.
  • Group Travelers are the least satisfied travelers when visiting 5 Star Hotels in Italy, rating their stays at 8.73 on average.
  • 5 Star Hotel prices in Italy peak in September, with an average price of $744.

Availability and Types of 5 Star Hotels in Italy

Number of 5 Star Hotels

  • There are 635 5 Star Hotels in Italy.

Star Rating Distribution for 5 Star Hotels

  • There are 635 5 Star Hotels in Italy with a 5-star rating, accounting for 100.0% of all 5 Star Hotels.

Pricing Trends for 5 Star Hotels in Italy

Average Price Over Time for 5 Star Hotels

  • The average price for 5 Star Hotels in Italy is $531.

Average Price by Star Rating for 5 Star Hotels

  • The average price for 5-star 5 Star Hotels in Italy is $531.

Price Distribution for 5 Star Hotels

  • There are 1 5 Star Hotels in Italy priced in the $0-$50 range, accounting for 0.2% of all 5 Star Hotels.
  • There are 15 5 Star Hotels in Italy priced in the $50-$100 range, accounting for 2.6% of all 5 Star Hotels.
  • There are 60 5 Star Hotels in Italy priced in the $100-$200 range, accounting for 10.5% of all 5 Star Hotels.
  • There are 273 5 Star Hotels in Italy priced in the $200-$500 range, accounting for 47.6% of all 5 Star Hotels.
  • There are 166 5 Star Hotels in Italy priced in the $500-$1000 range, accounting for 29.0% of all 5 Star Hotels.
  • There are 58 5 Star Hotels in Italy priced in the $1000+ range, accounting for 10.1% of all 5 Star Hotels.

Best Month to Stay at a 5 Star Hotel Based on Price

  • The average price for 5 Star Hotels in Italy in January is $473.
  • The average price for 5 Star Hotels in Italy in February is $445.
  • The average price for 5 Star Hotels in Italy in March is $482.
  • The average price for 5 Star Hotels in Italy in April is $534.
  • The average price for 5 Star Hotels in Italy in May is $624.
  • The average price for 5 Star Hotels in Italy in June is $742.
  • The average price for 5 Star Hotels in Italy in July is $697.
  • The average price for 5 Star Hotels in Italy in August is $615.
  • The average price for 5 Star Hotels in Italy in September is $744.
  • The average price for 5 Star Hotels in Italy in October is $544.
  • The average price for 5 Star Hotels in Italy in November is $423.
  • The average price for 5 Star Hotels in Italy in December is $444.

Ratings and Reviews for 5 Star Hotels in Italy

Number of Reviews for 5 Star Hotels

  • We've collected 286,583 reviews for 5 Star Hotels in Italy.

Review Distribution for 5 Star Hotels

  • There are 16,167 reviews for 5 Star Hotels from business travelers in Italy, accounting for 5.6% of all reviews.
  • There are 156,832 reviews for 5 Star Hotels from couples in Italy, accounting for 54.7% of all reviews.
  • There are 57,643 reviews for 5 Star Hotels from families in Italy, accounting for 20.1% of all reviews.
  • There are 13,792 reviews for 5 Star Hotels from friends in Italy, accounting for 4.8% of all reviews.
  • There are 7,648 reviews for 5 Star Hotels from group travelers in Italy, accounting for 2.7% of all reviews.
  • There are 10,684 reviews for 5 Star Hotels from solo travelers in Italy, accounting for 3.7% of all reviews.
  • There are 23,817 reviews for 5 Star Hotels from travelers with an unknown type in Italy, accounting for 8.3% of all reviews.

Average Rating Over Time for 5 Star Hotels

  • The average rating for 5 Star Hotels in Italy in 2024 is 8.86, based on 43,113 reviews.
  • The average rating for 5 Star Hotels in Italy in 2023 was 8.83, based on 48,172 reviews.
  • The average rating for 5 Star Hotels in Italy in 2022 was 8.71, based on 40,047 reviews.
  • The average rating for 5 Star Hotels in Italy in 2021 was 8.76, based on 8,386 reviews.
  • The average rating for 5 Star Hotels in Italy in 2020 was 8.81, based on 2,911 reviews.
  • The average rating for 5 Star Hotels in Italy in 2019 was 8.90, based on 14,532 reviews.
  • The average rating for 5 Star Hotels in Italy in 2018 was 8.79, based on 16,300 reviews.
  • The average rating for 5 Star Hotels in Italy in 2017 was 8.88, based on 19,237 reviews.
  • The average rating for 5 Star Hotels in Italy in 2016 was 8.94, based on 21,131 reviews.
  • The average rating for 5 Star Hotels in Italy in 2015 was 8.97, based on 18,533 reviews.
  • The average rating for 5 Star Hotels in Italy in 2014 was 8.88, based on 14,218 reviews.
  • The average rating for 5 Star Hotels in Italy in 2013 was 8.72, based on 12,432 reviews.
  • The average rating for 5 Star Hotels in Italy in 2012 was 8.82, based on 10,000 reviews.
  • The average rating for 5 Star Hotels in Italy in 2011 was 8.65, based on 5,741 reviews.
  • The average rating for 5 Star Hotels in Italy in 2010 was 8.55, based on 3,199 reviews.
  • The average rating for 5 Star Hotels in Italy in 2009 was 8.56, based on 2,128 reviews.
  • The average rating for 5 Star Hotels in Italy in 2008 was 8.27, based on 1,544 reviews.
  • The average rating for 5 Star Hotels in Italy in 2007 was 8.20, based on 1,646 reviews.
  • The average rating for 5 Star Hotels in Italy in 2006 was 8.13, based on 1,334 reviews.
  • The average rating for 5 Star Hotels in Italy in 2005 was 8.42, based on 995 reviews.
  • The average rating for 5 Star Hotels in Italy in 2004 was 8.41, based on 698 reviews.
  • The average rating for 5 Star Hotels in Italy in 2003 was 7.97, based on 261 reviews.
  • The average rating for 5 Star Hotels in Italy in 2002 was 7.70, based on 25 reviews.

Average Rating by Star Rating for 5 Star Hotels

  • The average rating for 5-star 5 Star Hotels in Italy is 8.86.

Average Rating by Traveler Type for 5 Star Hotels

  • The average rating of 5 Star Hotels from business travelers in Italy is 8.75.
  • The average rating of 5 Star Hotels from couples in Italy is 8.88.
  • The average rating of 5 Star Hotels from families in Italy is 8.84.
  • The average rating of 5 Star Hotels from friends in Italy is 8.82.
  • The average rating of 5 Star Hotels from group travelers in Italy is 8.73.
  • The average rating of 5 Star Hotels from solo travelers in Italy is 8.94.
  • The average rating of 5 Star Hotels from travelers with an unknown type in Italy is 8.84.

Best Month to Stay at a 5 Star Hotel by Rating

  • The average rating for 5 Star Hotel in Italy in January is 8.92.
  • The average rating for 5 Star Hotel in Italy in February is 8.92.
  • The average rating for 5 Star Hotel in Italy in March is 8.99.
  • The average rating for 5 Star Hotel in Italy in April is 8.93.
  • The average rating for 5 Star Hotel in Italy in May is 8.96.
  • The average rating for 5 Star Hotel in Italy in June is 8.86.
  • The average rating for 5 Star Hotel in Italy in July is 8.85.
  • The average rating for 5 Star Hotel in Italy in August is 8.83.
  • The average rating for 5 Star Hotel in Italy in September is 8.85.
  • The average rating for 5 Star Hotel in Italy in October is 8.86.
  • The average rating for 5 Star Hotel in Italy in November is 8.90.
  • The average rating for 5 Star Hotel in Italy in December is 8.93.

Seasons for 5 Star Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for 5 Star Hotels in each month.

Low Season for Italy in 5 Star Hotels

  • January (4.4%)
  • February (3.8%)
  • March (4.7%)
  • December (3.9%)

Shoulder Season for Italy in 5 Star Hotels

  • April (7.0%)
  • May (9.7%)
  • June (10.9%)
  • November (5.8%)

High Season for Italy in 5 Star Hotels

  • July (12.9%)
  • August (13.2%)
  • September (12.8%)
  • October (11.0%)

5 Star Hotels City Rankings in Italy

  • The city with the most 5 Star Hotels is Rome, with 66 5 Star Hotels.
  • The city with the highest average rating for 5 Star Hotels is Florence, with an average rating of 9.14.
  • The city with the lowest average rating for 5 Star Hotels is Milan, with an average rating of 8.63.
  • The city with the most expensive 5 Star Hotels is Capri, with average prices of $1,485.
  • The city with the cheapest 5 Star Hotels is Ischia, with average prices of $366.
Capri
12
8.69
$1,485.42
Florence
30
9.14
$582.44
Ischia
11
8.85
$366.10
Milan
31
8.63
$773.18
Rome
66
8.85
$621.24
Venice
26
8.99
$695.18